Passion for the Journey

Marketing for Fleet & Automotive Solution Providers

The Versatile Expertise to Drive Growth.

Protean is a modern fleet and automotive-focused marketing agency with a proven track record of making an impact at all stages of the buyer journey. Accelerate your growth by integrating our strategic, creative, and technical experts with your marketing and business development teams to enhance your efforts with industry-proven experience.

Positioning & Messaging

Your value prop and story need to resonate with your potential customers. What is unique about your company and product offering? How will you share your differentiation, solution and benefits narrative? Who will you target and what are their key pain points? We know fleet buyers and how to connect with them. We'll craft a strategy that genuinely conveys your value.

Marketing & Lead Generation

No one has developed or executed more marketing and lead generation strategies for fleet & auto suppliers than us. Name a need and we can help: strategy, planning, content, media buying, campaign management, demand gen, lead gen, marketing automation, nurturing, PR, ABM, buyer intent, social, SEM, design, web dev, event production and management.

Business Development

Once you have the leads, how do you organize, staff, train, implement tech, lead score, automate, communicate, structure, measure and adapt to build better pipeline, shorten buying cycles and close more deals? We've seen it done well. We've seen disasters. We will help you win more business with thoughtful and proven sales and reseller partner strategies.

The Market Experience to Navigate Decisions.

Retail Automotive, Business Fleets & Remarketing

EV & Alternative Fuels

Public Sector & Law Enforcement

Trucking & Logistics

Construction, Vocational, Service & Delivery

The Supplier Knowledge to Accelerate Impact.

Technology & Telematics

GPS Tracking, Video Telematics, Remarketing, DMS, Fuel Management, AI, Big Data & FMIS

FMCs

Fleet Management, Mobility, Sharing & Leasing

Risk & Safety

Driver Risk ID, Distracted Driving, Accident Management, MVRs & Training

OEMs

Light, Medium & Heavy Vehicles, EVs & Equipment

And More

Maintenance, Toll Management, Media, Events & Associations

Protean's fleet & automotive knowledge and nimble strategies arm you with a competitive advantage.

25

Years of Marketing Experience

200+

Partners Served

2,000+

Marketing Campaigns Deployed

1

Promise to Help You Succeed

Explore If We're a Fit

With a 15 minutes conversation, you'll know whether we can help.

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Trusted Partnerships Built The Right Way.

Doing the right things, for the right reasons, with the right people.